E-commerce SEO Service is the first-growing niche having lots of potential. There are challenges in this field to be met by SEO executives. Developing link-building strategies for long-term effect is one of the challenges for search engine optimizers dealing with ecommerce clients. Incorporating relevant keywords, creating hyperlinked anchor texts to interconnect pages, distributing press releases online, submitting articles to directories, etc are some of the common dos. What is the next most effective do for better marketing of e-commerce websites in search engines?

With ecommerce retailers crowding online marketplace, the competition has become stiffer. So has increased the demand for effective search engine marketing. Content marketing and link building are the most important dos, incorporated in a search engine marketing campaign. The brands that have managed to get noticed, make huge customer base, and stand out in the ecommerce industry have implemented the most powerful content marketing and link building strategies with a futuristic approach to achieve business goals.

Category pages

The category pages of an ecommerce site are the most visited ones. If relevant keywords are targeted for the category pages, the pages are sure to rank high in search engines. Building back-links to these pages is a need to boost the effect. Even if the website is redesigned, the outline of the site architecture includes the category pages. The pages are not negatively impacted. Getting these pages linked to quality websites in the niche is a major challenge.

Sales or deal pages

Another important section of an ecommerce website to utilize for link-building is sales or deals page with static URL and crawlable content. Whenever a new sale or deal is added to the page, revamp the page keeping the URL intact. For example, you are offering a discount on seasonal or occasional or festive purchase; circulate it as a press release across the web world and social media. Target product bloggers, and they will link back to the sales page of your site in the post on their blogs. It helps increase the link equity of target pages.

Personalized products

People feel special about personalized gift items. Make sure to appeal to your existing customers and target visitors, with personalized product giveaways. With Father’s Day approaching in the next month, why not customize a gift with personal attributes and let it be shared by the most frequent customers of yours across social and business networking platforms – Pinterest, Facebook, Twitter and Tumblr.

Engaging contests to go viral

If possible, run effective contests on your ecommerce sites. Use such platforms as Followerwonk.com to identify influential individuals from your Twitter followers’ list. Invite them to participate in the contests. It helps enhance brand awareness of your ecommerce venture. Brainstorm to come with creative ideas for engaging contests. Customers or visitors will share contact details and thus, the link of your website will go viral.

High quality images

There is no one but feel curious to steal a glance at pretty pictures. We are visually attracted by high quality images. So, incorporating life-size, HD images of products to your ecommerce site is worth the effort, without any second thought. Unnecessary to mention, visitors want large and vivid pictures to look at products from attention to details. It is no doubt a result-oriented link-building effort.