With more and more websites adding to the crowd online, visibility has become a precious commodity which every website owner tries his best to achieve. Evidently the competition for online visibility and prime position is heating up every other day. New businesses are going online and trying innovative marketing strategies to grab a major percentage of attention and bag a larger share of the target market. The determination to survive in the fierce competition for top keyword ranking has led to unethical practices – keyword spamming, link purchasing, robot posting, link spamming, etc – which are collectively known as ‘Black Hat SEO’.

Black hat SEO techniques are not complaint with the guidelines of search engines. According to professional SEO consultants, it is considered as an attempt to boost the keyword rankings of a website disobeying search engines. Initially it may show positive results encouraging the Black hat SEO practitioners to cheat on Google and other search engines. The websites optimized with black hat techniques get either blacklisted or banned by Google. Google has revised its algorithm tightening the guidelines to motivate search engine marketing through white hat SEO and to keep black hat SEO at bay.

Whit hat content: White hat SEO is focused on keyword centric relevant content. The on-page content written with adherence to is indexed by search engine spiders. The white hat content is original, informative and promotional in the right notes.

Black hat content: It is the hidden content filled with keywords in a string. Black hat content is kept invisible as white text in the background. Similar is the case of comments tags. Stuffing Meta tags and descriptions with keywords relevant or irrelevant is an offensive SEO technique.

White hat link building: In the white hat SEO process, links are created from quality websites in the niche that your website belongs to. Links from relevant websites are more valuable than the links from different websites. Google and other search engines do not consider the links of the second category as references to your website.

Black hat link building: The ambience of the neighborhood with uncultured or illiterate surroundings will affect your lifestyle. Links from link firms to your website does not help in any way.  Those links created in the black hat process add no value to the page authority of a website. It helps fetch no traffic. It rather put the website at risk of being banned in search engines.

White hat Meta tag: Meta tag is made up of a keyword phrase – relevant and compact. In the White hat SEO Services; keywords to target for a webpage are picked up in match with the content of the webpage. White hat Meta tags and descriptions are not stuffed with keywords.

Black hat Meta tag: In black hat SEO, Meta tags and descriptions are stuffed with keywords beyond limits. It is a kind of spamming which is Google’s pet hate. A website with keyword Meta tags is at the risk of being flagged.