Google has informed that app interstitials would make certain issues for mobile-first indexing. If the homepage of a website is changed by an app interstitial then that will be indexed by Google in search results. It is a problem since the homepage should be indexed. Users may desire landing on a webpage while they click on a search result.

This happens while they are functioning on desktop where the app is installed would have no relevance. Perspective of SEO shows that if an app interstitial is identified by Google like homepage, it can impact how can get rank in search results.

Alternative Features of App Interstitials

Central blog article of Google webmaster includes examples of easy-to-accept alternatives for app interstitials. Especially, the article offers important suggestion on behalf on an alternative that can be accepted.

A reasonable amount of web space is used to make banners and they can be dismissed easily. Let us take an example. App install banners that are offered by chrome and safari are instances of banners and a logical quantity of screen space is used in this.

For not causing issues with mobile-first indexing, you may make interstitials in such a way that search engines can see normal content on the page. This way it can be helpful to solve the problem in an effective way and search crawlers will be able to see the content on the webpage too.

The interstitial should not cause the webpage to modify the URLs while a search engine crawler or user appear on this. This way the user and the search engine crawler will be able to discover the page efficiently.

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