05 Mar
Effective Techniques for using Ad Transparency facets of Facebook
Facebook has released a number of advertising facets which can put transparency at the forefront of the procedure. For advertisers and marketers, this denotes that huge data is made public that is really helpful while analyzing competitors. By doing a few clicks, any user can visit the following:
Active Paid Ads – If a company is executing active ads on Messenger, Facebook, Instagram and other platform, the complete ad and landing page will be shown.
History of Modified Page Information – If there is any update made by the company to their general page then the viewers can look in chronological order. The information might include name of the company and date of making page.
Steps to get the Information
Once you login to Facebook, type the name of business page in the search bar in the top.
Choose the appropriate page from Facebook.
Look at the left-hand column underneath the profile picture of the page for the different page tabs.
Choose ads and info.
Active ad and page information are shown.
Policy for Using the Information
Ad Inspiration – These transparency facets of Facebook ads are amazing things for each creative team that is documented and made accessible to consume.
Landing Page – Besides checking ad, this facet offers links for making campaign of landing pages and would illustrate the buyer’s intention for buying.
Global Perspective – Facebook would inform whether the ads you are searching presently are running in the country. You can find this in Ads and Info tab of Facebook. A drop down menu will be appeared consisting of the name of the countries that are having active ads.
Political Activity – A section is also there under the Info and Ads tab that is known as Political Content. If the company is running ads which are considered as political by Facebook then it is placed here that you can see. By clicking on more details, you can see the flagged ads.
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