Google has begun checking and recording a little percentage of phone calls. They are started by call extensions or call-only ads. According to the Google, calls are checked and recorded to enhance the quality of call for advertisers and users. Google has informed in a help document that it assesses quality of call to ensure that advertisers are giving a good feedback of calling. It prevents business fraud and caller spam.

Whenever user starts a call from a call extension or call-only ad, they will get a concise message. By this, they will get informed that the calls might be recorded by Google in order to assure quality. Besides checking calls to reduce fraud and spam, calls will be assessed to satisfy the rules of Google Ad politics.

A call is checked by Google. If the company realizes that its policies are violated by the advertiser, the extension or the ad that began the call will not be approved. Google assured users that it will save their privacy. User privacy is taken by Google seriously and calls recording tasks are steady with privacy policy of Google.

At a personal level, not any information is related with users. Information obtained from the calls is used only for identifying calls and assessing quality. Recordings will not be utilized for targeting ads. It is possible for the advertisers to request for getting released from call recording and monitoring. This is valuable when they cannot record calls for regulatory or legal purposes.

Advertisers will need to choose for call recording and monitoring to use call extensions or call-only ads. Google has informed that issues in the advertising calls are increasing and the company is trying heart and soul to combat it. This way quality of calls can be enhanced for consumers. A program is launched for recording a small part of the calls inside calls ads. This effort of Google will prevent certain negative experiences of user and spam. Marketing expenditure of advertisers will also be reduced.

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