Content requires being in HTML to get indexed quickly. It helps the content getting better rank in search engine results. Better rank in major search engines helps users find the content easily and more traffic could lead to more conversion of visitors. This is effective for the websites that produce new or updated content frequently.

Now let us know how Google works during indexing and crawling of content. Google accomplishes two passes while crawling and indexing content. The first pass is focused on HTML part only. After sometime, it accomplishes a second pass to look at the complete site. There is not any fixed allotment of time between first and second pass. Sometimes it performs quickly and in other cases, a days or weeks can be taken.

This becomes a great deal for SEO of such web pages that are using a vast amount of client-side javascript to render. During the first pass of webpage that is javascript-heavy a few details might be missed. It denotes that it would not be indexed completely until its second pass. This procedure can take weeks. Therefore sometimes content might not be indexed in Google search until weeks after it gets published.

As the practice is not ideal, Googlebot is required to check the main content importantly on the first pass. The reason why a complete webpage is not indexed and crawled by Googlebot on the first pass is lack of resources. Javascript-heavy webpages need memory and processing power for rendering. Googlebot does not have unlimited resources.

Whenever a page contains javascript, it makes rendering process delayed until Googlebot possesses prepared resources for rendering client-side content. A page might be indexed by Googlebot before completion of rendering. Afterwards it takes some time for completing the rendering process. Once final rendering gets completed, Google is about to execute a second phase of indexing on the client-side content which is rendered. This is how the total process took place while indexing content.

SSCSWorld offers a collection of digital marketing solutions like SEO, SEM, PPC and others. We use ethical procedure for website optimization since our experts are aware of Google updates and algorithms. Besides this we are also specialized in web development like shopping cart development services. If you want to get more information about our services, give us a mail or contact us through telephone. We will get back to you soon.