Advertisers need measuring and tracking the traffic that are driven from the ads. Page loading time can be reduced by wrong technical procedure. Using parallel tracking, this is no longer an issue for AdWords advertisers. If an AdWord account controls click redirect servers, then this new technique helps reducing the time that is used for an ad click for reaching the landing page. This way, landing page experience of the user can be enhanced. Experience of landing page is known as a crucial factor for quality score. It ultimately affects the ad rank and CPCs.

This is suitable for advertisers who are targeting mobile devices of the users and use landing pages since loading speed plays an important role for mobile. Using parallel tracking, the ultimate technical barrier to implement AMP can be removed.

Functions of Ad Click Measurement

While using click measurement redirect, the individual who clicks on the ad is bounced through one or more redirect server before the browsers request the landing pages of the ad. Poor page loading speed hurts the landing page experience of the user and impact the quality score negatively.

Parallel tracking improves the value to the user and the advertiser. It is recommended to put easily whenever parallel tracking is enabled. The user clicking on the ad is taken to the landing page instantly. All the click measurements which are redirected are executed quietly in the backend.

Importance for Advertisers

Clicking on the AdWords can result in the browser making two parallel requests. AdWords should have a clear understanding of the parameters that are required for reaching to the landing page. Tracking URL and final URL is needed for ensuring that the accurate parameters are needed. Besides this click management requests or URLs to handle encryption through HTTPs. So there might be the need for updating a few tracking URLs and replace HTTP with HTTPS. Adopting parallel tracking might need some extra task. The benefit can be the worth of the effort.

Currently parallel tracking is an optional aspect. After some time, it is going to be needed for all the advertisers of adwords. Some adwords accounts require doing some tweaking of the URLs. It is recommended to talk to the providers of click measurement so there will not be any problem to meet the deadline.

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