Pinterest is growing fast:

Pinterest is now a fast growing social media platform. This site is different from other popular sites like the Facebook and Twitter. While the latter ones are all about posting links, tweeting and commenting, Pinterest is about images. While most of us are still not aware of the growing trends and consider Facebook to be the best, the truth is that this scenario is going to change in the few years down the line. However, you still need to use Pinterest for your business marketing online

Why you need to include Pinterest in your social media strategy:

It is important that you know why you need to know them. On the internet, especially on the social marketing platform, the success of any tool of medium is measured with numbers. In the last six months Pinterest has made a 4000% growth. In the last few days it was calculated that Pinterest has hit 11 million users. Through this social media site, many businesses have got a number of visits to their respective websites. With the help of this site, the traffic rate has made a great increase and thus exposure was also enhanced. The site has also been going ahead of Facebook in certain areas and soon it will be giving a tough competition to the titan.

The best part of this is when someone likes an image that you have ‘pinned’, they just need to click on it and will get directed to your website, to the particular page that has the image. This is great for those in apparel and cuisines business.

How you do it with Pinterest:

Improve interaction with your potential customers:You can get more close and personal with your target audience through Pinterest. You can ‘pin’ all the photos of several events that were recently held in your organization and let them come to your main website or certain web pages where they will get all the details that will be helpful to them. You can also put up several photos of your team interaction, parties, team lunch and let people get an insight about your employees. While doing this, your customers will also feel that they are important for you and you are also being transparent by giving them such information about the company’s events.

Easier to promote your products:

This surely is the best place for selling and marketing your products online. The feature that it has through which your customers can get directed to your web pages easily is surely the best weapon for you and you must utilize it. You also need to add the price of the products to your profile. Be it handicrafts, jewelry, apparel, skin products or photographs taken during a promotional event of a new product of your business, you can post anything on it. You can easily use this site as an online catalog for your products and also include the pictures of certain events along with them.