09 Sep

Reasons and Techniques for Tracking Google Algorithm Updates

Search algorithm is updated by Google numerous times across a year. A few Google algorithms are renowned and some others become legendary such as Panda, Florida, Rank brain, Penguin and others. They have major impact on the website rankings and the history of search engine optimization.

Most of the changes are smaller which is why some updates become entirely unnoticed. A dozen of significant updates are released within a couple of years in the past. Many of them were quality updates also.

Some of the recent updates are declared and confirmed by Google. Other periods for validation in the search engine result pages are noticed and informed by the tracking tools and algorithm viewers. Google has not confirmed about any update publicly.

Reasons to Track Google Updates

If you are in the field to optimize content and websites for major search engines, it is important to track important and big changes. They could affect your search engine optimization tactics and strategy. A change or update of an algorithm can damage or help:

Organic search traffic

Visibility and search ranking 

Return on investment

Conversions

Income

Common users think that algorithms are the way Google gives penalty to sites. But algorithms can reward websites to offer relevant content and better user experience. Google tries to give the finest answer for the search query of the user. It is not possible to keep watch on every small search update of Google. Online big updates should be tracked else it will lose a great intent of energy and time. There are numerous reputed SEO blogs that discuss all kinds of Google search updates. Using those you can follow Google algorithm updates.

SSCSWorld offers professional quality search engine optimization services to its clients. We update our skills regularly in order to cater any modern needs. You may contact us for more information.