SEM is surely one of the most effective strategies which is also cost efficient, helping a business to reach out to its audience and the target market. It is meant for businesses of different sizes. The forms of traditional marketing include trade magazines, catalog mail, TV, direct mail, radio and all are passive and the targeting can be varying greatly from one to other medium.

What is SEM?

SEM or Search Engine Marketing is known to be a form of internet marketing which definitely brings more traffic through the search activities (paid). It is quite different from the SEO strategies which are more about earning organic traffic. Suppose you Google a term “house”. Then see all the results which will come below and the ads which are above these results are paid by businesses in order to generate traffic to their sites.

How does SEM help a business?

It is important for one to know how SEM can be beneficial for any marketing campaign. We here are going to tell you some of these in order to make things clear to you…..

Through search people can locate information more than others: More than 70% of the internet users are known to perform searches (local) and among this, 82% of the searchers tend to follow up on the web through visits to the stores online, through purchases or phone calls. A few years back, Google is said to have processed more than 1.2 trillion queries for searches which an average of the 100 billion searches that take place in a month. And 62% of these searches occur on Google at this time. Thus, it can be said that the ones who are using these search engines are sure to know more about the services or products of a company.

The search is known to provide with a targeted and active message to the properties on the web: People who see the SEM ads are actually searching actively for the keywords which you had indicated prior to this. Suppose you are a medical practitioner in Seattle, you are most likely to have the ads on the keywords such as Doctors in Seattle, Medical Practitioners, Seattle Hospital, and more. More than half of the keyword searches are within three words or can be longer and hence it is essential that you will use long-tailed keywords or phrases. Now, if one is looking for any of the given words, and if they are paying per click, the advertisement is sure to appear. Through PPC strategy, you can pay if the user is clicking on an advertisement. Thus, as a business, you get to pay for leads and they can find the content easily and there’s no need for wasting resources.

SEM is with one of the lowest costs per acquisition of customers: It is an effective marketing medium and is very much within budget is it is compared with different marketing mediums. As it has been displayed with the graph, the acquisition of customers will be below $10 while the mail (direct) will be very much ineffective and will cost $70 per acquisition.